GLOBAL CREATIVE CONFERENCE

Bridging the gap between emerging creatives and the industry.

I independently built and launched a virtual conference from scratch, attracting a global audience and featuring directors from Ogilvy and AT&T. I organised everything from the conference strategy to hosting the live discussions. 

With 125 signups from 5 continents, this event was run independently from any sponsor or institutional body.

Skills I Used

Creative Direction​ Advertising

Strategy

Animation

Marketing
Event management

Public speaking

Tools I Used

Figma

Photoshop

Illustrator

After Effects

Lightroom

Premiere Pro

Davinci Resolve

Team:

Creative Director/Host: Daiki Shinomiya

Creative Strategist: Leoni Fretwell

Branding: The New Kid Collective & Daiki

Project Management: Felipe Melhado & Daiki

Problem

Not enough interactive virtual events targeted at students

Not many "creative" events at non-art schools

Insight

Emerging creatives want to expand their networks and opportunities

Goal

Bridge the gap between students and the creative industries through interactive, virtual events

The Creative Careers Conference is a global virtual conference bridging the gap between students and the creative industries. We aimed to provide a platform for emerging creatives to make their mark — organised entirely by students, for students. 

The conference involved a live "Pitch Your Side Hustle" session where three selected students pitched their creative endeavours to a panel of industry-leading judges for their feedback, and a "Filmmakers' Fireside Chat", featuring impactful filmmakers from around the world. 

 
Deck Image.jpg

125

Sign-ups in 2 weeks

68

Attendees during the live event

14

Countries in 5 continents

  • Instagram
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Behind the scenes strategy

Uniting students and emerging creatives in the midst of the pandemic

With the pandemic pushing everyone online, we recognized an opportunity to connect and re-inspire creatives globally.

I wanted to run a virtual event that would bring together students from around the world and help bridge the gap between emerging creatives and the industry, regardless of their background or degree – the only barrier is an internet connection. 

I pitched the rather ambitious idea to a few of my close friends (Leoni Fretwell and the people at the New Kid Collective) who were immediately on board. 

I was especially motivated to make the creative industries more accessible to students like myself who do not attend traditionally "creative" or art universities. 

Student opportunities in the creative industries are often limited to students who are enrolled in art-related degrees, and I wanted to change that. 

 

PLANNING

The original format for the conference was a two-day virtual conference covering pressing topics in the advertising, design and film industries. However, as this was our first times organising a virtual event of this size, we decided to scale down and focus on three key events. 

Among the initial event ideas included:

  • Live brainstorm workshops where attendees work collaboratively on a creative brief for an NGO

  • Networking workshops for a post-pandemic industry

  • Non-traditional entry into the creative industry

  • Game shows with creative quizzes

  • Live pitch events

  • Engaging panel discussions

The primary objective for any event was to make it as interactive and engaging as possible. We aimed to revitalize the current saturation of video content by emphasizing interaction over one-way speech.

In the end, we decided to run with a panel discussion of filmmakers, a live pitch event, and a speed networking session. 

PITCH YOUR SIDE HUSTLE

The original format for the conference was a two-day virtual conference covering pressing topics in the advertising, design and film industries. However, as this was our first times organising a virtual event of this size, we decided to scale down and focus on three key events. 

Among the initial event ideas included:

  • Live brainstorm workshops where attendees work collaboratively on a creative brief for an NGO

  • Networking workshops for a post-pandemic industry

  • Non-traditional entry into the creative industry

  • Game shows with creative quizzes

  • Live pitch events

  • Engaging panel discussions

Pitch Side Hustle.png

FILMMAKERS' FIRESIDE CHAT

The original format for the conference was a two-day virtual conference covering pressing topics in the advertising, design and film industries. However, as this was our first times organising a virtual event of this size, we decided to scale down and focus on three key events. 

Among the initial event ideas included:

  • Live brainstorm workshops where attendees work collaboratively on a creative brief for an NGO

  • Networking workshops for a post-pandemic industry

  • Non-traditional entry into the creative industry

  • Game shows with creative quizzes

  • Live pitch events

  • Engaging panel discussions

Pitch Side Hustle-1.png