Roles & Responsibilities:
gotLearning is an edtech startup based in the Silicon Valley that aims to redefine how students learn by focusing on what matters the most: growth. How do you measure growth over time? Current educational methods are able to assess test performance, but they are not exactly an indication of a student's growth – students can learn how to take tests instead of learning the core content.
Similarily, teachers need a platform to see all their students' progress in one place. gotLearning allows teachers to manage all of the learning conversations and qualitative data in just one spot.
I was brought on board to develop a brand identity for gotLearning and collaborate alongside a team of full-stack developers working on the gotLearning platform.
This is an ongoing project; details on this page are subject to change.
Understanding the user
The client really emphasized the need to highlight how their platform fills a gap in the educator market by providing a solution to showing growth over time.
To encapsulate the core message, I developed a logo that visualizes growth over time.
"Pretty freakin cool" - Client
Communicating a new concept
The website had to effectively communicate a new segment in the education technology market while also remaining visually appealing. From initial sketches and wireframes to the final mockup, I actively communicated with the client to ensure that everything matched and even exceeded their needs and expectations.
I am currently working on the social media design for gotLearning and designs for iOS and Android apps alongside a team of full-stack developers. The initial sprint for this project is expected to finish in early 2021.