Success on short-form content is determined by the first few seconds. Getting the viewer's attention through visuals and audio is key. 

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Eye-catching visual: The first frames of the video show a symmetrical tennis stadium that evokes a sense of intrigue in the viewers. 

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"Cinematic" Color Grading: This is a style that my audience is used to and is characteristic of my profile. 

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Hook Audio Bite: The guitar lick serves to also catch the attention of viewers who have their audio on. 

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Catchy Song: The song is designed to be catchy with a mix of popular song genres on social media. At the time of publishing, there were several trends based around swing music and latin music. As such, we aimed to combine the two genres for this video.